Customer data platform stories
Twilio Segment launches customer journey builder for digital era
85% of businesses believe they offer personalised experiences, but 60% of consumers think businesses provide them. This mismatch hints at inefficient marketing spend.
Confluent announces new cloud platform for Kubernetes
Confluent has announced Confluent for Kubernetes, its new platform purpose-built to bring cloud-native capabilities to data streams in private infrastructures.
Customer data generation spikes during 2020 - Twilio report
In December 2019, Twilio Segment processed close to 500 billion API calls per month. In December 2020, that number reached more than one trillion.
Dynata and Hall & Partners announce integrated data platform
Dynata’s data capabilities and technology will power The Hub, Hall & Partners’ data visualisation and storytelling platform.
Segment appoints new APAC VP as it looks to bolster presence in A/NZ
"As APAC continues to take on an increased significance for our global business, we are confident that this region will quickly emerge as one of our primary growth engines."
How a customer data platform can add value to your business
Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.