Loyalty programmes stories
Data derived from customer loyalty: more valuable than ever before?
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
How card-linked loyalty programs will take e-commerce to the next level
A card-linked loyalty program can help retailers and service providers take their e-commerce to the next level in several ways.
How open ecosystem, card-linked loyalty programs are changing Australian retail
As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.
Data: the key to unlocking loyalty success
Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.
Unleashing the power of retail loyalty: Who is getting it right?
Loyalty programs provide an exclusive ‘experience beyond the product' and help businesses get a better picture of their consumer buying journey.
Businesses urged to improve customer experience through card-linked loyalty programs
Retailers that improve the customer experience are better placed to improve revenue and profits amid growing competition, writes Loyalty Now CEO Cary Lockwood.
Five ways businesses can increase profitability from loyalty programs
Here are five ways in which businesses can increase the profitability of their rewards programs.
Kiwi Startup Spotlight: From loyalty card, to app, and beyond
In three years, Goody has attracted more than 550,000 registered members in New Zealand.
Goody launches loyalty app promising to save Kiwis thousands of dollars
The free app allows members to download hundreds of deals, across entertainment, dining, accommodation, pharmacy and beauty.